Commerce & ongoing operations
Smoky Mountain CBD
Hands-on technical work across an operating online store: the catalog customers browse, the checkout they depend on, and the systems that support every order.
Inside the workTechnical experience
Work, in use.
We build and maintain websites, commerce systems and custom applications. Our work includes hosting, infrastructure, payments, integrations and the details that keep them working together.
Hosting & Infrastructure
Website hosting, cloud platforms, deployment & performance
Managing hosting environments for production websites, online stores, and custom applications, from managed hosting to cloud deployments.
Specific experience
- SiteGround VPS hosting, WordPress environments, server resources, and performance configuration
- Vercel Pro hosting for Next.js applications, including Production and Preview deployments
- GitHub-connected deployment workflows, environment configuration, and deployment troubleshooting
- Neon PostgreSQL hosting and application database connectivity
- Website performance optimization, including server-side caching and optimization tools
- Production application health checks, scheduled jobs, and operational troubleshooting
Server Administration
Linux, SSH, Docker, system services & remote administration
Hands-on administration of Linux servers, self-hosted applications, container environments, and the tools required to configure, maintain, and troubleshoot them.
Specific experience
- Linux server administration and secure remote access using SSH
- Command-line configuration, diagnostics, and maintenance
- Persistent terminal sessions with tmux
- Docker and Docker Compose deployments and container management
- systemd service configuration, administration, and troubleshooting
- Node.js and npm installation, upgrades, and runtime management
- Tailscale private networking and remote connectivity
- Self-hosted application deployment, updates, and operational maintenance
Cloudflare
DNS, security, performance & connectivity
Configuring Cloudflare services for domain management, routing, website protection, traffic control, and connectivity between applications and their hosting infrastructure.
Specific experience
- DNS configuration, routing, and nameserver management
- DNS-only and proxied configurations, including hosting-provider connectivity
- CDN, cache configuration, and related troubleshooting
- Custom web application firewall (WAF) rules to mitigate automated card-testing attacks
- Geographic and network-based traffic restrictions, including autonomous system number (ASN) targeting
- Protection of sensitive e-commerce and checkout endpoints
- Cloudflare Turnstile integration for spam and bot prevention
- Security event monitoring and troubleshooting
WordPress
Website development, customization & ongoing management
Building and looking after WordPress websites, from page design and content management to custom functionality, performance, and long-term maintenance.
Specific experience
- Installation, configuration, upgrades, and ongoing maintenance
- Theme customization, page templates, and Beaver Builder
- Plugin setup, integrations, compatibility checks, and troubleshooting
- Custom functionality and changes to how a website behaves
- Yoast configuration, metadata, redirects, and content architecture
- Speed, caching, and performance troubleshooting
- Diagnosing site errors and theme or plugin conflicts
WooCommerce
E-commerce development, customization & operations
Building, customizing, and maintaining online stores, with attention to both the buying experience and the daily work of running the business.
Specific experience
- Store installation, configuration, and customization
- Simple and variable products, attributes, and variations
- Cart, checkout, and purchasing workflows
- Product catalogs with retail and bulk purchasing options
- Variation-level inventory and backorder configuration
- Promotion, discount, and cart troubleshooting
- Compatibility between themes, plugins, and payment integrations
Payments & Checkout
Payment gateways, integrations & transaction workflows
Implementing and maintaining the connections between an online store, its payment providers, and the infrastructure supporting checkout.
Specific experience
- Authorize.Net integration with WooCommerce
- Customer Information Manager (CIM) and saved payment methods
- Payment setup, failed transactions, and checkout troubleshooting
- Signifyd fraud review and order protection workflows
- Self-hosted BTCPay Server deployment and administration
- Docker-based payment infrastructure and service maintenance
- Coordinating checkout changes with security and store operations
Inventory & Operations
Procurement, stock control & business workflows
Connecting inventory procurement and acquisition with stock control, purchasing, and the daily work of running the business.
Specific experience
- Katana MRP for inventory and production workflows
- Inventory procurement and acquisition, from sourcing to replenishment
- Product catalogs, variation-level stock, backorders, and availability
- Retail and wholesale quantities and pricing
- Resolving mismatches between stock, product pages, and the cart
- Adapting THCA and hemp business operations as laws and regulatory requirements change
Email & Customer Automation
Klaviyo, customer communications & automated workflows
Connecting store activity with customer communications, including the automated emails and recovery journeys that bring people back to their carts.
Specific experience
- Klaviyo and WooCommerce integration
- Abandoned-cart flows and email setup
- Cart reconstruction and recovery links
- Testing email, customer, and cart-recovery journeys
- Promotion and discount behavior during cart recovery
- Troubleshooting connections between email and the storefront
SEO & Search Visibility
Technical SEO, search indexing & website architecture
Structuring websites so search engines can understand and index their content, with practical improvements to how product and information pages are found.
Specific experience
- Semrush research and site audits to guide practical SEO improvements
- Google Search Console setup, indexing reviews, and troubleshooting
- XML sitemaps, canonical URLs, and indexing directives
- Structured data and page metadata
- Product-page architecture, URL changes, and 301 redirects
- Internal linking and content organization
- Technical SEO implementation for product and informational pages
- Investigating technical problems that affect search visibility
Custom Software & Web Applications
Application development, APIs, databases & automation
Building small, purpose-built software and web apps, from a focused internal tool to a connected customer application, and maintaining them as needs change.
Specific experience
- Next.js, React, and TypeScript application development
- Small custom apps, interactive tools, and internal business workflows
- APIs and external data integrations
- PostgreSQL databases and persistent application data
- Scheduled jobs, data ingestion, and automated updates
- Browser storage and client-side persistence
- GitHub workflows, code review, and automated deployments
- Automated and agentic workflows, with human review and verification of results
- Production troubleshooting, maintenance, and iteration
Project stories More context on the work
Application & product engineering
Powerball Playground
An independently developed application that brings number generation, historical drawing data, saved selections, and results checking into a connected user experience.
Inside the work