From product choice to an order
Work across variable products, inventory availability, backorders, cart state, and payment processing. Check what the shopper experiences as well as the settings behind it.
Commerce & ongoing operations
Smoky Mountain CBD
Hands-on technical work across an operating online store: the catalog customers browse, the checkout they depend on, and the systems that support every order.
The business behind the website
Smoky Mountain CBD is an established online retail business with a WordPress and WooCommerce store. The work extends from product organization and customer purchasing to payments, email automation, and hosting. These are connected parts of the same operation.
For a customer, the task is straightforward: find the right product, choose an available option, and complete an order. Supporting that journey means understanding what happens behind each step, including inventory settings, promotional rules, payment processing, and the information customer service needs.
Following a problem across systems
A product can look available while a variation or backorder setting changes what the shopper can buy. A recovered cart can bring a customer back after a promotion has ended. A checkout issue can involve the cart, the gateway, or the way an order is recorded. Investigating those situations requires tracing the full purchasing path.
The work spans WooCommerce product and inventory configuration, cart and checkout behavior, Authorize.Net CIM payment workflows, and Klaviyo customer communications. It also includes plugin compatibility, frontend customization, and troubleshooting with the wider operation in view.
Keeping the wider setup in view
Content and product architecture matter alongside transactions. The work includes retail and wholesale organization, categories and internal links, URL migrations and redirects, and technical SEO with Google Search Console. An established store needs changes that account for how people already find and use it.
The infrastructure experience includes Linux VPS and WordPress environments, SiteGround, Cloudflare, DNS, caching, and performance investigation. Application code, hosting, and external services can each affect the customer experience; knowing the whole setup helps determine where to look.
Promotions that reach beyond checkout
Understand the connection between discounts, Klaviyo campaigns, abandoned-cart links, and cart reconstruction—especially when a customer returns after an offer has ended.
Catalog changes with operational context
Consider product and category organization, search traffic, redirects, fulfillment, and customer service together when changing an established store.
The ability to work on a business that is already running: investigate issues across connected services, understand the purchasing workflow, and make technical decisions with the operation in mind.
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